SEO Strategy for Law Firms in 2017

The jobs of lawyers are commendable as they have to work hard to get justice for their clients and to convince jury and judges. I personally very much admire how they pursue their career, collects proofs, stand for their clients, prove their points etc. It is important to increase their online reach so that someone who needs the information and legal help can easily get them.

Now a days, many lawyers and law firms have their websites and invest in SEO. They know the importance of search engine optimization for law firms. The online market is really very competitive for lawyers.

As per the reports, more than 95% clients who look for legal advice, use search engines. In 2016, the web traffic on law firm websites was tremendous. That’s the reason; why every Law firm and Lawyer want more promising results in 2017.

While doing SEO for lawyers and attorneys, we should take care of a few things.

1.     Use Local SEO for law firms

Local SEO strategy will help you to target right audience. After the “Pigeon” update in 2014, SEO industry has changed a lot. Local SEO is not only beneficial for legal service industry but you can follow this strategy for many other businesses who want to focus local consumers. Everyone looks for the specific results on search engines. The trend of keywords has changed a lot. If I live in Denver and need legal assistance for DUI case, I’ll not search “DUI lawyers” instead I’ll go for “Denver DUI Lawyer”. By using these local search terms, we can target our potential audience.

2.      Include Social media activities in your SEO plan

SEO has been very much adaptable; it has changed a lot over the recent years. Adaptability is a great quality, it helps us to sustain and survive. By every changing rules and algorithm of search engines, it never loses its importance. It always goes with the law of nature “The Change”. In 2017, it would be very important for us to use social media for SEO link buildings. Social media platforms like LinkedIn, Facebook, Google+ and Twitter etc. help us to get prospective web traffic which has the major possibility to be converted into leads for any business website. It also helps us to enhance the image of our law firms.

3.      Content is king even for the law firms

When we are going to optimize a law firm website, content is really important part of our SEO strategy. The web content should look professional and it should be useful and attractive for the visitors. The website should not have only static pages but a blog must be integrated with it. Attorneys and lawyers can use it to demonstrate their expertise and experience. More visual content like videos, infographics etc. can help visitors to understand more about your work. It also increases the trust factor of your clients. Search engines ranking always consider the website content and its user friendliness.

SEO is always getting better day by day. Always try to improvise your strategies and you’ll make a successful SEO campaign.

Also Read: 3 Reasons to opt SEO services for Real Estate